McAllen expects economic growth after holiday parade

MCALLEN, Texas (ValleyCentral) — The McAllen Holiday Parade attracts thousands from the Rio Grande Valley and across Texas. For the city of McAllen...

December 2, 2022
6:52 PM

MCALLEN, Texas (ValleyCentral) — The McAllen Holiday Parade attracts thousands from the Rio Grande Valley and across Texas. For the city of McAllen, it is a yearly economic boost.     A study conducted by the University of Texas Rio Grande Valley shows McAllen can expect more than $18 million of revenue due to this big one-day event.  While the city said its economy is booming thanks to the parade they might not be able to accommodate more people.   City Manager Roy Rodriguez said McAllen is not looking to expand the celebration in the number of people, but enhance the experience for the public.

Joe De Leon